Hyundai Launches Global Youth Campaign for 2026 World Cup
Hyundai is reigniting fan excitement for the world’s biggest football (soccer) stage. On December 2, 2025, the company announced the return of its beloved fan engagement program, “Be There With Hyundai,” unveiling a fresh, youth-centered twist for the upcoming FIFA World Cup 26™.
This year’s global campaign puts kids front and center. Through a vibrant art contest called “The Greatest Cheer,” Hyundai invites children to share their passion for football—and potentially have their artwork displayed on a world stage.
A Global Canvas for Young Football Fans
At the heart of the campaign is an inspiring creative challenge: children aged 5–12 from participating nations can submit drawings that capture their love for the game, their national pride, and their biggest cheer for their National Team.
What makes this contest extraordinary? One winning illustration from each country will be transformed into the official design for that nation’s team bus at the FIFA World Cup 26™.
Imagine seeing a child’s colorful artwork driving alongside superstars as they arrive at matches—that’s the magic Hyundai hopes to create.
Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company, emphasized the campaign’s purpose: it’s about connecting children’s dreams with the players, forging an emotional bridge between young fans and the teams they cheer for.
How “The Greatest Cheer” Contest Works
From December 2, 2025, to January 30, 2026, children can download the official drawing template from FIFA.com, let their creativity flow, and submit their scanned artwork via email to betherewithhyundai@fifa.org.
Each participating nation will have one winning young artist. And the prize? It’s nothing short of unforgettable.
Winners receive:
- Their artwork featured on their National Team’s official World Cup bus
- A once-in-a-lifetime trip to the FIFA World Cup 26™
- A Group Stage match ticket
- Round-trip airfare
- Accommodation for the young winner and one guardian
The tournament, co-hosted by the United States, Canada, and Mexico, will run from June 11 to July 19, 2026, making this an extraordinary global event for families from across the world.
Building Community and Creativity Through Football
“Be There With Hyundai” isn’t new—but its evolution reflects the company’s commitment to meaningful engagement.
Since its debut at the 2006 FIFA World Cup Germany™, the campaign traditionally invited fans to craft slogans for their National Teams. For 2026, Hyundai has shifted to its first-ever drawing contest, focusing on kids’ voices and visual storytelling.
The move aligns with Hyundai’s broader strategy:
- Appeal to younger audiences through fun, family-friendly activities
- Share global stories via the eye-catching bus designs that will undoubtedly travel far and wide across social platforms
- Emphasize youth empowerment and inclusive fan participation
By giving children a creative platform, Hyundai is not only celebrating their perspectives but also weaving their enthusiasm directly into the fabric of the tournament.
Uniting Families, Fans, and Football
Hyundai’s 2026 vision is simple yet powerful: celebrate the joy, creativity, and community spirit of the World Cup through the eyes of the youngest fans.
The campaign promises to deliver touching moments—families cheering together, kids seeing their artwork in motion, and National Teams inspired by messages from their nation’s youth. It’s a beautiful reminder that football isn’t just a sport—it’s a shared global language.
How to Participate
For full contest details, templates, and updates, families can visit FIFA.com or follow Hyundai Motor’s official social media channels.
As the world counts down to FIFA World Cup 26™, Hyundai is inviting kids everywhere to pick up a pencil, dream big, and send their greatest cheer to the players who inspire them.
